BILKA, leader of the roofing market, ended 2018 with a turnover of RON 501 million (EUR 108 million), 27% higher compared to RON 394 million in 2017.
The business grew by 27% in 2018, as the roofing market grew slightly below 10%, according to company data.
“Last year’s growth is above the market growth, which means that Bilka roof continues to capture from the market share of other brands present on the Romanian market and of those in the vicinity. The registered growth comes in the context of the high consumption, the company’s investments in recent years, the development of the brand on a premium position and, last but not least, the export growth. These are the fundamental elements of our business strategy, and the performance indicators we constantly check”, said Horațiu Țepeș, Bilka’s CEO.
Investments and exports ‒ growth factors in 2019
This year, the company’s goal is a turnover of over RON 600 million, meaning an increase by 20% compared to the level reported last year. Estimates are mainly based on expansion and investment.
This year, the company continues its growth strategy through continuous investment at all business levels. At present, an investment plan is in place for the development of the industrial product division. It amounts to EUR 20 million and its deadline is 2020.
“This year we stick to the investment plan for the development of the industrial division, a plan that amounts to 20 million Euros and runs between 2017- and 2020. We are currently in full renovation of the production areas purchased at the end of 2017 and we simultaneously go on with the procedures to acquire the necessary production equipment and to increase the team that will manage this division. At the same time, we continue to invest in increasing the production capacity and the range of products for the residential division. In 2019, for this division, we have an investment budget of 5 million Euros that will be used to purchase new production equipment, to extend the production and storage areas, and also to increase the vehicle fleet. Our growth strategy will go on with investments, however, we made an analysis and this year we also consider a possible purchase of companies in the fields related to our field of activity”, said Horațiu Țepeș.
Exports up 50%
Exports are another important growth direction for the company. Last year Bilka exported full roofing systems amounting to EUR 11 million, a 50% increase compared to last year.
There are markets in Europe where we can become a market leader in the next 5 years. The growth potential we see in export and the fact that the investments made in the last years allow us to be competitive all over Europe, make us approach more and more markets and consider expanding to other continents. This year, also, the development of new sales markets remains one of our main goals, along with brand consolidation in the countries we are already present. Our goal for the year-end is to maintain the growth by 50% of export business”, stated Țepeș.
BILKA, leader of the roofing market and the largest consumer of pre-painted steel in Romania, ended the year 2018 with a turnover of RON 501 million. In 12 years of activity, BILKA covered over 250,000 houses and made investments exceeding EUR 40 million. The production lines are fully automated, relying on the latest technologies available worldwide.
In 2018, BILKA sold its products all over the country and abroad via more than 500 stable dealers. BILKA products are exported in several countries, among which Bulgaria, Hungary, the Republic of Moldova, Germany, Poland, Slovakia, The Netherlands, Austria, Ireland or Ukraine.