Gabriela Stoițer, Marketing Manager at Bilka, featured in the “105 most powerful women in business” yearbook.

Business Magazin has launched the “105 most powerful women in business” catalogue, focusing “on the qualities of strong women and on how they can inspire the next generations of leaders.” Gabriela Stoițer, Marketing Manager at Bilka, is one of the 105 most powerful women in business, due to her “commitment and hard work”, but also due to the Company and the people she works with.

Gabriela Stoițer has run the Marketing and Communication Department of the domestic roof manufacturer Bilka ever since 2014. In this position, she handles an annual marketing budget of EUR 1.5 million and she is in charge of Bilka’s brand management, implementation and strategy, at both national and European level, the latter being one of the most recent challenges. Gabriela Stoițer describes her career path as being natural, following the normal steps of a marketing and communication profession. She is of the opinion that job performance is closely related to the level of involvement and hard work: “A marketing professional cannot perform without the company’s support and, ultimately, without the marketing budgets, no matter how many qualities she/he may have”,  Stoițer declares when describing her role within the Company. According to her, the marketing budget, strategy and actions are closely linked to the business and sales strategy and actions; therefore, the accomplishments and the results are also reflected in the business and sales goals achieved. Her duties also include providing marketing support to Bilka’s more than 500 partners across the country. Her long-term plans are to further contribute to the company’s development. “The new development plans of the Company lay out the prerequisites for solid growth in the following decade as well. Bilka will be, undoubtedly, a significant player at regional level and a brand of relevance at European level, holding factories in the EU, but also in Eastern Europe. The real challenges are yet to come.”

“As for me, I believe that my professional achievements are due to a great deal of commitment and work, but are also closely related to the Company and the people I work with.”

Article published in the “105 most powerful women in business” catalogue, issued by Business Magazin in March 2020.