BILKA Surpasses RON 1.1 Billion in Turnover, Up 40% from Last Year

In 2021, BILKA, the leader of the roofing market, exceeded the threshold of RON 1.1 billion (EUR 225 million) in turnover, after a 40% increase compared to the previous year, when it recorded RON 795 million in business.

“BILKA ended 2021 with a turnover of RON 1.1 billion, up 40% compared to the previous year and above the target set at the beginning of 2021. Last year was by far one of the most successful years for BILKA, but also one of the most challenging. The changes brought about by the crisis triggered by the pandemic, both in the economy and in society, were reflected throughout the year in our day-to-day operations. The investments postponed by consumers in 2020, combined with the fact that after the first year of the pandemic we learned to live in the current context, meant that people resumed their normal course of life and, implicitly, their postponed investments, which led to a significant increase in demand in the roofing market. This growth brought a new challenge for us: managing the issues that arose along the supply chains, compounded by rising raw material prices. Therefore, 2021 was a year in which the focus was more than ever on maximizing everything we had invested during our 15 years of activity, both in terms of business development and know-how. Now, with the year over, the financial results confirm the exceptional effort made by our team over time, not just during the past year,” said Horațiu Țepeș, CEO of BILKA.

For the current year, the company aims for a 20% increase in turnover, a target that will depend on the evolution of the macroeconomic and political climate.

“Our forecasts are positive for 2022, which is why we have budgeted for a 20% increase in turnover. We hope that this year the impact of the pandemic will diminish and we will see a positive effect on the economy. Even so, every industry will face specific challenges, which we are ready to address. For us, more important than this year’s business performance is the outlook we have for the coming years, in the current context of development and investment. It is also important to build on what we have learned over the past two years, namely to remain constantly focused on increasing business flexibility, efficiency, and the degree of digitalization. There have been crisis situations before, and there will certainly be more in the future. It is important that we take valuable lessons from every situation and remember them when the next challenging period arises,” said Horațiu Țepeș, CEO of BILKA.

2022 Brings the Launch of a New Factory

The company will continue its sustained local expansion and investment plan, while at the regional level it is analyzing markets in neighboring countries where its business model could be replicated in the coming years.

BILKA’s investment budget for this year amounts to EUR 10 million, with one of the most important projects being the new factory for insulated panels and industrial profiles, which is to be commissioned in stages by the end of 2022. At present, the manufacturing of industrial products accounts for 20% of the company’s turnover, while the remaining 80% is represented by residential products.

“After four years of investments totaling EUR 30 million, we are pleased to be approaching the commissioning of our factory for insulated panels and industrial profiles. This is a key business area for us and one that will drive exponential growth for the company in the coming years. Our optimism is based on the growing demand for metal roofs in Romania, the expansion of construction in the industrial sector, as well as the potential we have identified in the countries to which we export our products,” added Horațiu Țepeș.

This year, BILKA also plans to invest in expanding production capacity for the roofing division, for products already in its portfolio, while also considering the opportunity to increase its product range.

BILKA Celebrates 15 Years of Activity

BILKA, the leader of the roofing market, was founded in 2007 and this year marks its 15th anniversary. Over these 15 years, BILKA has grown from just 7 employees to over 600 at present and has made investments of more than EUR 60 million. These investments have made Bilka the largest roofing factory in Eastern Europe.

BILKA sells its products nationwide and for export, through a network of over 500 established dealers. BILKA products are exported in several countries, among which Bulgaria, Hungary, the Republic of Moldova, Germany, Poland, Slovakia, The Netherlands, Austria, Ireland or Ukraine.